AI-Powered CRM and Lead Automation for NZ Real Estate Agents
Custom-built software for NZ real estate agents. Automate listings, open home follow-ups, and lead nurturing. AI-powered, delivered in 48 hours, from $399. Auckland-based team.
Why Real Estate Businesses Need Smarter Software
New Zealand's real estate market moves fast, but most agents still rely on generic CRM tools that don't fit their workflow. Between managing listings, coordinating open homes, and chasing leads across multiple channels, independent agents and small agencies lose hours every week to manual admin. Custom software built with AI changes that, giving you tools designed around how you actually work, not how a SaaS company thinks you should.
Leads Falling Through the Cracks
You get enquiries from TradeMe Property, realestate.co.nz, your website, and social media. Without a unified system, hot leads go cold while you're at an open home.
Hours Lost to Manual Follow-Ups
Drafting listing descriptions, sending buyer updates, and chasing vendor reports by hand eats into time you could spend closing deals.
Generic Software Doesn't Fit
Off-the-shelf CRMs like Rex or Salesforce require expensive customisation to match NZ real estate workflows, compliance needs, and local market conventions.
What an effective website looks like for this industry
Based on real NZ industry research, sampled from 3 to 5 live websites in this industry plus the relevant regulator and association sources.
What it must do
- ✓Live or feed-driven listings page with photos, address, suburb, bed/bath/car, price guidance, open-home times, per-listing enquiry form
- ✓Free appraisal request form with address auto-complete (LINZ data), timeline, motivation
- ✓Recent sales page with photos and sale prices where vendor permits
- ✓Agent profile page named, photoed, with REA licence number, suburbs of expertise, RateMyAgent / Google reviews, direct mobile + email
- ✓Suburb / area pages for SEO ('selling a house in Pt Chevalier', 'Mt Eden market report')
- ✓Buyer registration form for property alerts (builds the agent's CRM)
- ✓Vendor resources page explaining sale process, agency agreement, auction vs deadline sale, marketing costs
Recommended package
Premium / Advanced
$999+
A real estate website is a content beast: live listings, sold pages, agent profiles, suburb pages, market reports. It needs design quality (because design quality signals tier) and CRM-feed integration that goes beyond a template. Premium covers Vault RE / MyDesktop / REX integration, full suburb-page SEO and bilingual EN/ZH for Auckland Asian-buyer markets. A solo franchise agent can sit at Store.
Trust signals NZ customers expect
- Licensee or business name as registered with REA, e.g. 'ABC Realty Limited, Licensed REAA 2008'
- REA licence number for the company AND for each named individual salesperson
- Link to the Professional Conduct and Client Care Rules 2012 (Code of Conduct), accessible from every page
- AML/CFT Act 2009 reporting-entity reference
- Privacy Act 2020 compliance for buyer-registration and appraisal forms
- REINZ membership where applicable
Why this matters
Your buyers Google the suburb before they Google the agent. If your site has no Pt Chev market report, Bayleys or Barfoot wins the click before you do. We ship listings, sold gallery, REA-compliant footer and AML note in one build.
Custom Software Built for Real Estate
We use AI to rapidly build custom tools tailored to your business. Not generic SaaS, but software designed specifically for how you work.
Listing Description Generator
AI drafts compelling property descriptions from your notes and photos. You review and publish.
Automated Client Follow-ups
Smart follow-up sequences for buyers and sellers, triggered by activity, always reviewed before sending.
Marketing Content Drafts
Social media posts, email campaigns, and open home invitations generated as drafts for your approval.
Document Checklist Automation
Track sale agreements, conditions, and compliance documents. AI flags what's missing.
Google Review Management
Automated review requests after settlements, with AI-drafted responses for your approval.
Enquiry Chatbot
24/7 website chatbot answers property questions, captures leads, and books viewing appointments.
Custom Software Without the Custom Price Tag
Traditional custom development costs tens of thousands and takes months. We use AI to compress that into 48 hours, making bespoke software accessible to every small business.
What AI Can Do for Your Business
Each scenario is based on real NZ industry research, examining what existing tools already solve and where AI fills the gap.
100 Buyers in a Weekend, Zero Follow-Ups by Monday
How AI turns open home sign-in sheets into personalised follow-up messages, before your competitors even get to the office.
Read scenarioThe #1 Reason Vendors Complain About Their Agent
How AI auto-generates weekly vendor reports from your CRM data, turning the biggest source of complaints into your competitive advantage.
Read scenarioAML Compliance: Stop Chasing Documents, Start Closing Deals
How AI handles the 'last mile' of anti-money laundering compliance: chasing vendor documents, resolving entity structures, and drafting risk assessments.
Read scenarioThe Buyer Who Called at 9pm and You Missed
How AI handles after-hours property enquiries instantly: qualifying leads, answering questions, and booking viewings while you sleep.
Read scenarioYour Database Has 2,000 Contacts. You Talk to 50.
How AI re-activates your dormant database with personalised, market-relevant outreach, turning past contacts into future listings.
Read scenarioPosting Consistently Without Becoming a Content Creator
How AI generates a steady stream of market commentary, listing highlights, and local knowledge content, so your social media works while you sell.
Read scenarioForty Listings a Month, One Hour Each, and Every One Sounds the Same
How AI drafts distinctive realestate.co.nz and Trade Me Property descriptions from your bullet points and a dozen photos, in your agency's voice, not a template that got sent to every agent on the North Shore.
Read scenarioWe Work Best With Businesses Like Yours
Our services are designed for small-to-medium businesses who want AI efficiency with proper controls.
- Independent real estate agents or small agencies
- Already using a CRM or property management system
- High volume of listings, enquiries, and open homes
- Want to save time on admin without losing the personal touch
- Need professional marketing materials quickly
What We Don't Do, By Design
These boundaries exist to protect you and your customers.
- AI won't provide property valuations or financial advice
- AI won't auto-send communications without your review
- AI won't access client financial data without approval gates
- AI won't make claims about properties that aren't verified
These boundaries protect your reputation and keep you compliant with the Real Estate Agents Act.
Built for NZ Real Estate
Our AI workflows respect the Real Estate Agents Act, Fair Trading Act, and Privacy Act requirements that govern your business.
Privacy Act Compliance
Client data handled with proper consent, minimisation, and security safeguards.
Fair Trading Act
AI-generated descriptions are always reviewed to ensure accuracy and avoid misleading claims.
Audit and Accountability
Full logs of all AI actions, approvals, and communications for regulatory review.
Let's Streamline Your Agency
In 45 minutes, we'll map one of your office workflows and show you exactly how AI can save your team hours every week, safely.